Soho
What to Expect
Where History Meets High Fashion
SoHo (South of Houston Street) is arguably the world’s most famous example of urban reinvention, where 19th-century industrial history serves as the backdrop for modern luxury. The neighborhood is globally renowned for its cinematic cobblestone streets and the largest collection of cast-iron architecture in existence. Once a manufacturing hub that evolved into a gritty artist colony in the 1970s, SoHo has transformed again into a premier destination for high fashion and culture. Today, its landmarked buildings house flagship luxury boutiques, world-class art galleries, and trendsetting restaurants, creating an atmosphere that is equal parts historic preservation and cutting-edge style
The real estate here is defined by one specific asset: the authentic loft. Residences in SoHo are prized for their sheer volume—featuring soaring ceilings, massive columns, and open floor plans. Just like much of downtown, the entire neighborhood is a protected historic district, new development is strictly limited, meaning the housing stock is virtually fixed. This scarcity of inventory, coupled with the immense desirability of "loft living," ensures that SoHo consistently commands some of the highest rental numbers in New York City.